[ Price ]：$ 1800
[ Finished]：2008.8
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Chapter 1 China advertising industry profile
1.1 Industry defined
1.1.1 Definition of industry
1.1.2 Industry categories
1.2 Industrial chain
1.3 Industry Status
1.4 Development of history
Chapter 2 China advertising industry environment
2.1 Economic environment
2.1.1 Economic development
2.1.2 Income growth
2.1.3 Investment in fixed assets
2.1.4 Interest rates
2.1.5 RMB exchange rate
2.2 Policy environment
2.3 Social environment
2.3.1 Population size
2.3.2 Age structure
2.3.3 Academic structure
2.4 Technology environmental
2.4.1 Development of technology
2.4.2 New technologies
2.4.3 Development trends
Chapter 3 China advertising industry supply and demand
3.1 Industry supply
3.1.1 Total supply
3.1.2 The supply structure
3.2 Industry demand
3.2.1 Total demand
3.2.2 The structure of demand
3.3 Supply and demand balance and price analysis
3.3.1 Supply and demand balance
3.3.2 Price analysis
Chapter 4 China advertising sub-sectors market analysis
4.1 Newspapers and magazines ads
4.1.1 Industry supply
4.1.2 Industry demand
4.1.3 Supply and demand balance
4.2 TV Ads
4.2.1 Industry supply
4.2.2 Industry demand
4.2.3 Supply and demand balance
4.3 Radio advertising
4.3.1 Industry supply
4.3.2 Industry demand
4.3.3 Supply and demand balance
4.4 Outdoor advertising
4.4.1 Industry supply
4.4.2 Industry demand
4.4.3 Supply and demand balance
4.5 Internet advertising
4.5.1 Industry supply
4.5.2 Industry demand
4.5.3 Supply and demand balance
4.6 Wireless ads
4.6.1 Industry supply
4.6.2 Industry demand
4.6.3 Supply and demand balance
Chapter 5 China advertising industry regional analysis
5.1 Regional comparative
5.2 North China
5.3 East China
5.4 Southern China
5.5 Northwest China
5.6 Northeast China
5.7 Central China
5.8 Southwest region
Chapter 6 China advertising industry competition
6.1 Concentration
6.2 SWOT analysis
6.3 Into the exit barriers
6.4 Alternatives
6.5 Industry cycle
Chapter 7 China advertising major enterprises
7.1 Comparative
7.2 Ogilvy & Mather
7.2.1 Company profile
7.2.2 Operation
7.2.3 SWOT analysis
7.2.4 Development planning
7.2.5 News
7.3 Beijing Diantong Advertisement Co., Ltd.
7.3.1 Company profile
7.3.2 Operation
7.3.3 SWOT analysis
7.3.4 Development planning
7.3.5 News
7.4 CTV GOLDEN BRIDGE
7.4.1 Company profile
7.4.2 Operation
7.4.3 SWOT analysis
7.4.4 Development planning
7.4.5 News
7.5 CHINA TELEVISION MEDIA CO.,LTD.
7.5.1 Company profile
7.5.2 Operation
7.5.3 SWOT analysis
7.5.4 Development planning
7.5.5 News
7.6 Focus Media (China) Holding Ltd.
7.6.1 Company profile
7.6.2 Operation
7.6.3 SWOT analysis
7.6.4 Development planning
7.6.5 News
Chapter 8 China advertising industry forecast
8.1 Supply
8.1.1 Main factors
8.1.2 Forecast
8.2 Demand
8.2.1 Main factors
8.2.2 Forecast
8.3 Supply and demand balance
Chapter 9 China advertising industry risks
9.1 Macroeconomic volatility
9.2 Trade policy risks
9.3 The risk of supply and demand
9.4 Technical risks
9.5 Operational risks
9.6 Risks related industries
Chapter 10 China advertising industry proposals
10.1 Industry investment proposals
10.2 Bank credit proposals
10.3 Business proposals