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[ Finished]:2008.8
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Chapter 1 China media industry profile
1.1 Industry defined
1.1.1 Definition of industry
1.1.2 Industry categories
1.2 Industrial chain
1.3 Industry Status
1.4 Development of history
Chapter 2 China media industry environment
2.1 Economic environment
2.1.1 Economic development
2.1.2 Income growth
2.1.3 Investment in fixed assets
2.1.4 Interest rates
2.1.5 RMB exchange rate
2.2 Policy environment
2.3 Social environment
2.3.1 Population size
2.3.2 Age structure
2.3.3 Academic structure
2.4 Technology environmental
2.4.1 Development of technology
2.4.2 New technologies
2.4.3 Development trends
Chapter 3 China media industry supply and demand
3.1 Industry supply
3.1.1 Total supply
3.1.2 The supply structure
3.2 Industry demand
3.2.1 Total demand
3.2.2 The structure of demand
3.3 Supply and demand balance and price analysis
3.3.1 Supply and demand balance
3.3.2 Price analysis
Chapter 4 China media sub-sectors market analysis
4.1 TV media
4.1.1 Industry supply
4.1.2 Industry demand
4.1.3 Supply and demand balance
4.2 Internet media
4.2.1 Industry supply
4.2.2 Industry demand
4.2.3 Supply and demand balance
4.3 Paper media
4.3.1 Industry supply
4.3.2 Industry demand
4.3.3 Supply and demand balance
4.4 Broadcasting
4.4.1 Industry supply
4.4.2 Industry demand
4.4.3 Supply and demand balance
4.5 New Media
4.5.1 Industry supply
4.5.2 Industry demand
4.5.3 Supply and demand balance
Chapter 5 China media industry regional analysis
5.1 Regional comparative
5.2 North China
5.3 East China
5.4 Southern China
5.5 Northwest China
5.6 Northeast China
5.7 Central China
5.8 Southwest region
Chapter 6 China media industry competition
6.1 Concentration
6.2 SWOT analysis
6.3 Into the exit barriers
6.4 Alternatives
6.5 Industry cycle
Chapter 7 China media major enterprises
7.1 Comparative
7.2 FocusMedia (China) Holding Co., Ltd
7.2.1 Company profile
7.2.2 Operation
7.2.3 SWOT analysis
7.2.4 Development planning
7.2.5 News
7.3 CHINA TELEVISION MEDIA CO.,LTD
7.3.1 Company profile
7.3.2 Operation
7.3.3 SWOT analysis
7.3.4 Development planning
7.3.5 News
7.4 Beijing Gehua CATV Network Co., LTD.
7.4.1 Company profile
7.4.2 Operation
7.4.3 SWOT analysis
7.4.4 Development planning
7.4.5 News
7.5 SHANGHAI ORIENTAL PEARL(GROUP) CO.,LTD.
7.5.1 Company profile
7.5.2 Operation
7.5.3 SWOT analysis
7.5.4 Development planning
7.5.5 News
7.6 Dianguang Media Advertising Co.,Ltd.
7.6.1 Company profile
7.6.2 Operation
7.6.3 SWOT analysis
7.6.4 Development planning
7.6.5 News
Chapter 8 China media industry forecast
8.1 Supply
8.1.1 Main factors
8.1.2 Forecast
8.2 Demand
8.2.1 Main factors
8.2.2 Forecast
8.3 Supply and demand balance
Chapter 9 China media industry risks
9.1 Macroeconomic volatility
9.2 Trade policy risks
9.3 The risk of supply and demand
9.4 Technical risks
9.5 Operational risks
9.6 Risks related industries
Chapter 10 China media industry proposals
10.1 Industry investment proposals
10.2 Bank credit proposals
10.3 Business proposals